As Katie likes to say, "your Brand Strategy is how you'll meet your consumer's needs in a way your competitors can't, or won't, in order to set your brand apart." When the front and back end of your business is integrated and aligned around your "North Star," every resource you put behind your brand is so much more efficient and effective.
When it comes to brand strategy though, it's so all-encompassing (yes, it's so much more than your logo, colors, or marketing plan!) that it can be hard to get a handle on what you're doing well and where there's room for improvement.
Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva goes through the free Brand Checkup Scorecard tool she's created to help you make sure you've got the foundation pieces in place to define, align and activate your Brand Strategy for your food or beverage company. Having these pieces in place help you optimize your brand and align your team around your vision and goals.
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