Join host Katie Mleziva as she discusses the importance of taking a Brand Management approach to integrate your brand strategy into every aspect of your food business.
- Why it is important to be present and engage with your customers face to face
- Defining the term "brand management"
- How every aspect of your brand is tied together
- Ways to align your business around your brand and activate your strategy for a better customer experience
- This includes:
- Marketing
- Product Formulation/Ingredients
- Operations
- Packaging
- R&D
- And more!
- Resources to get started creating an integrated brand strategy
