Ryan Pintado-Vertner, Founder of Smoketown LLC, joins the Real Food Brands Marketing Podcast to discuss how solving problems for your customers fuels innovation. 

In This Episode: 

• Why building an innovation pipeline is so crucial for food brands 
• How food businesses can build their own innovation pipelines 
• How to create empathy for your customers 
• How to balance short-term wins with longer term disruptive innovation 
• Why you should focus on solving problems for your customers

• HBR: What Your Innovation Process Should Look Like 
• Smoketown Website 
• Ryan Pintado-Vertner Linkedin 
• Foodscape Group (the producer of Meta Trends report referenced by Katie) 
• Real Food Brands Marketing Roundtable Facebook Group 
• Real Food Brands