An old saying in Marketing is "don't talk about features, talk about benefits." And while many of us nod our heads in agreement, the truth is that you need to understand both, and many business owners and marketers don't know how to get started and put that advice into action to build a strong brand.
Today on the Real Food Brands Marketing Podcast, host and Food & Bev Brand Strategist Katie Mleziva explains the difference between features and benefits and walks you through two exercises to use this concept to create a brand that will resonate with consumers.
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