Logan shares the journey from confused high school kid to running a thriving video production company alongside his wife, Madison. He opens up about dropping out of film school, playing in a death metal band called Primal Tyrant, and building a brand grounded in empathy and storytelling. Plus: why he believes everyone’s story matters, how StoryBrand shaped his approach to content, and what it really means to “love people.”

They swap favourite directors, nerd out on Severance and Stranger Than Fiction, and debate the eternal question: pineapple on pizza?

This is a feel-good, laugh-out-loud, deep-think kind of episode that reminds you to be a little weird and a lot human.

Quotable Quotes

“Authenticity is your superpower on video.” – Logan Mulligan

“Just love people.” – Logan Mulligan

“Don’t sell—tell. Give it all away and people will still pay.” – Logan Mulligan

“Everybody you see has a life as vivid as yours. That’s sonder.” – Logan Mulligan

“Death metal. Dinosaurs. Storytelling. That’s the Logan brand.” – Michael Dargie

Episode Highlights

Digital Sonder | Co-founded with his wife Madison to help brands tell better stories

Primal Tyrant | Dinosaur-themed death metal band, and yes, it rules

Video Advice | Tell the story, not the sale

Empathy as Strategy | Why “sonder” defines their work

StoryBrand Influence | Building brands with narrative frameworks

Hockey Love | Born in Texas, bleeds Dallas Stars

Gaming for Sanity | Skyrim, Kingdom Come, and open world escapes

Favourite Directors | Nolan, Eggers, Bergman, and a Ben Stiller love-fest

Pizza Toppings | All welcome, especially pineapple

Rebels in Waiting | Hydrate. Strap in. Say yes.

LINKS FROM EPISODE

Digital Sonder (digitalsonder.co)

Logan on LinkedIn (linkedin.com/in/loganrmulligan)

Logan on Instagram (instagram.com/loganrmulligan)