Episode 59: Respecting and Supporting Your Drivers, with Mike Coble

Description

Why Robert Heath Trucking works to support, train and encourage their truck drivers and build a family culture
How having many family members working together strengthens Robert Heath Trucking and gives the company focus
Why Mike looks for drivers at the start and end of routes instead of at stops along the way
Why Mike works with drivers on their personal finances as a result of his own experiences handling money
Why Robert Heath Trucking has a chaplain on staff to help drivers with their spiritual and emotional needs
What questions Mike asks drivers to better understand their financial goals and challenges
Mike shares stories of how he and his company encourage their drivers and work to improve their drivers' lives
Why trucking companies should maintain their drivers in the same way that they maintain their equipment
How Mike and his company's attitude and business philosophy in supporting drivers has helped his retention rate
How Mike’s recruiting strategy is centered around an aggressive growth plan
What marketing strategies Mike is using to bolster his recruitment