Jason started as a recruiter in manufacturing in 1994 where he staffed in Accounting, IT, sales and marketing, and Engineering, but found a niche in Operations & Supply Chain organizational development. He’s been Recruiting in CDL trucking 7 years and has been working since 2015 on Brady Trucking’s brand strategy, internal and external communications.
What you’ll learn about in this episode:
- Jason's career background, including 25 years in high-volume recruitment in the general recruiting industry
- Why it's important to differentiate yourself from others in a highly competitive industry
- How Jason's company, Brady Trucking Inc., is currently doing in the areas of recruiting and retention
- Why Brady Trucking offers as many creature comforts as possible, and how it aids in recruitment
- What process Jason and his team follow in getting their message out and improving their recruitment process
- How the use of video and targeted distribution have been powerful recruitment tools that have helped Jason with recruitment
- How employee-generated content has helped motivate driver engagement with the company
- Why Jason and his team work to engage not only drivers, but their families as well
- What efforts Brady Trucking takes to work with the community and build positive public relations
- Why Electronic Recruiting Exchange (ERE) has been one of Jason's most useful resources for recruitment
How to contact Jason Crowell:
