Jaclyn Barker is the social media manager and a driver recruiter for CHASER LLC. Jaclyn talks with host, Chad Hendricks about her perspective of recruiting for a smaller carrier, including the advantages she can offer drivers and the disadvantages a smaller carrier has trouble competing with their large competitors over.
What you’ll learn about in this episode:
- How Jaclyn got involved in the trucking industry immediately after attaining her Bachelor’s degree in communications and media
- What steps Jaclyn has taken in her role to acquaint herself with the trucking industry
- What observations Jaclyn has made about drivers, their wants, and the relationships she has been able to develop
- What platforms Jaclyn uses for her outreach, including Facebook, LinkedIn, and Pinterest
- Why Jaclyn tailors her posts based on the platform she is posting to, and how she handles Twitter
- How Jaclyn uses social media to form good working relationships with other trucking companies and develop a friendly reputation for CHASER
- What process Jaclyn uses to develop the content she posts, and how she uses a content calendar to manage her postings
- What driver engagement methods Jaclyn uses to get her drivers involved in the outreach programs
- What advantages a smaller carrier offers drivers, and why the biggest struggle to compete with big carriers is in driver pay
How to contact Jaclyn Barker:
