How can experienced real estate agents navigate the ever-changing market landscape and continue to thrive in their careers?
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In this episode of the Real Estate Excellence podcast, host Tracy Hayes sits down with Angela Tharp, a highly respected agent with over 25 years of experience in Northeast Florida. Angela shares her insights on the importance of adaptability, continued education, and building strong relationships with clients and industry professionals. She discusses the challenges faced by agents in the current market, including the impact of rising interest rates and increased competition from new construction. Angela also emphasizes the value of having a supportive brokerage, such as Engel & Völkers, which provides its agents with top-notch marketing, training, and resources. Throughout the conversation, Angela stresses the significance of staying focused on the customer, maintaining a positive attitude, and embracing change as an opportunity for growth.
Angela Tharp, a 25-year real estate veteran, has closed over 660 transactions totaling more than $160 million in sales. With 40% of her income from referrals, she consistently achieves top producer status and is in the top 3% of Northeast Florida agents. Angela holds the prestigious CRS designation and is dedicated to improving her knowledge and serving her community. A Jacksonville resident for 34 years, she is a three-year NEFAR Board Member. Angela's success is built on technology, honesty, ethics, and service, and she values spending time with her family.
[00:00:00] - [00:10:59] Navigating the Ups and Downs of the Real Estate Market
Real estate is a local business, and while nationwide trends affect the market, it's essential to focus on what's happening in your specific area.
Experienced agents must adapt to market changes and retrain themselves to handle new challenges effectively.
Staying organized, focused, and continuously marketing oneself is crucial for success in the real estate industry.
[00:11:00] - [00:22:59] The Importance of Continued Education and Collaboration
Agents should take advantage of the various designations and classes offered by organizations like NEFAR, FAR, and NAR to expand their knowledge and skills.
Attending conferences and events allows agents to network with like-minded professionals, learn from their experiences, and stay up-to-date with industry trends.
Collaborating with other agents, even those from different brokerages, can lead to valuable insights and better problem-solving in transactions.
[00:23:00] - [00:34:59] Adapting to the Changing Real Estate Landscape
The real estate industry is facing significant changes, such as the elimination of the word "commissions" and the introduction of buyer's agreements, which will require agents to adjust their processes and mindset.
Newer agents may find it easier to adapt to these changes, as they won't have to unlearn old habits, while experienced agents will need to retrain themselves.
Agents must focus on demonstrating their value to clients and setting clear expectations throughout the transaction process.
[00:35:00] - [00:46:59] The Role of a Supportive Brokerage in Agent Success
As agents progress in their careers, they may require different types of support from their brokers, such as strategic thinking and marketing guidance.
Engel & Völkers provides its agents with a strong support system, including transaction coordinators, admins, and a proactive broker who stays ahead of industry changes.
A brokerage that fosters a collaborative environment and offers top-notch marketing materials can help agents stand out in a competitive market.
[00:47:00] - [01:17:00] Advice for Aspiring and Experienced Real Estate Agents
Embrace change and continuous learning, as the real estate industry is constantly evolving.
Focus on building strong relationships with clients, and maintain contact even after the transaction is complete.
Stay positive, surround yourself with supportive and knowledgeable peers, and remember that there will be ups and downs in your career.
Quotes:
"At the end of the day, everybody's trying to do the same thing. They're trying to do the best they can and, be as forthright with the customers and help them along the process." - Angela Tharp
"Don't forget that customer ever. I mean, stay focused on that customer. Don't lose sight of the customer." - Angela Tharp
Connect with Angela:
Website: https://homes4sale904.com/
Instagram: https://www.instagram.com/angelatharp904/
Facebook: https://www.facebook.com/AngelaTharp904/
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