What surprising career path led Demi Judd to become a top-performing real estate agent in Jacksonville, Florida?
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In this episode of the Real Estate Excellence podcast, Tracy Hayes interviews Demi Judd, a real estate agent in Jacksonville, Florida. Demi shares her transition from wedding planner to realtor, emphasizing relationship-building, market challenges, social media authenticity, mentorship importance, personal branding, and adapting to new technologies.
Born and raised in St. John's County, Florida, she left to attend Bible College in California, traveling abroad extensively. Returning to Florida, she initially worked in wedding planning, even appearing on TLC's "Four Weddings." After marrying and becoming a stepmom, she transitioned into real estate through a friend's influence. Now a mother of two, she passionately helps families relocate to Florida, focusing on building lasting relationships rather than mere transactions. Her background ensures meticulous attention to detail, making relocation smooth and rewarding for her clients.
(00:00:00 - 00:10:59) From Wedding Planner to Real Estate Agent: Demi's Unconventional Journey
- Demi shares her background growing up in St. Augustine and her early career aspirations
- She discusses her experience as a wedding planner and how it prepared her for real estate
- Demi explains how a friend's encouragement led her to pursue a career in real estate
(00:11:00 - 00:27:59) Navigating the Challenges of the Ever-Changing Real Estate Market
- Demi shares her approach to helping clients navigate the school zoning issues in St. Johns County
- She discusses the importance of being authentic on social media and overcoming camera fear
- Demi explains how she creates value for clients through guides, resources, and personal touches
(00:28:00 - 00:45:59) Building a Personal Brand and Finding Your Niche in the Industry
- Demi shares her experience working on a real estate team and why she ultimately decided to go solo
- She discusses the importance of finding your niche and building a personal brand in the industry
- Demi explains how she leverages her past experience and unique personality to stand out in a crowded market
(00:46:00 - 01:09:59) The Value of Mentorship and Coaching in Real Estate
- Demi shares her decision to hire a coach and the impact it has had on her business
- She discusses the importance of having a mentor or partner to cover for you and provide support
- Demi explains how her coach has helped her overcome imposter syndrome and focus on her strengths
(01:10:00 - 01:27:00) The Future of Real Estate: Adapting to New Technologies and Changing Client Expectations
- Demi shares her thoughts on the impact of AI and other new technologies on the real estate industry
- She discusses the importance of providing value and quality service to clients in the face of changing expectations
- Demi shares her vision for the future of her business and her passion for coaching and mentoring other agents
Quotes:
"Real estate doesn't have to be a cold caller, an open house, or a doorknock. It has to be you. You're Real Estate. Why can't you sell yourself." - Demi Judd
"I want to help. I can't change an industry. There's an industry issue. That's a whole different thing. But I can change a life of an agent." - Demi Judd
Connect with Demi:
Website: https://www.juddssold.com
Instagram: https://www.instagram.com/juddssold/
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