What recent changes in real estate laws are discussed, and how do they impact agents and clients?
In this engaging episode of the Real Estate Excellence Podcast, Tracy Hayes welcomes Natali Zaher. Natali was born and raised in Syria and she moved to the US when she was 9, she graduated from UNF with double degree undergrad in international business and logistics. She worked full time & tried to open a tutoring center and when that fell through, she decided to get into real estate. She joined Herron real estate and in her first year and a half in real estate, she has closed 41 properties totaling almost $15m.
Natali talks about the importance of social media in modern real estate, particularly Instagram, which accounts for 45% of her business. Natalie emphasizes the significance of building genuine relationships with clients, leveraging her cultural background, and staying adaptable to the evolving industry.
Tune in to this episode as Natali discusses current trends, the impact of recent changes in real estate laws, and the essential strategies real estate agents should employ to thrive in the current market!
Highlights
00:00 - 07:16 Natali Zaher: A Passion and Perseverance in Real Estate
· Tracy welcomes Natali Zaher.
· Natali’s background in marketing.
· Her early life, the reasons her family moved to America.
· The challenges she faced adapting to a new culture and language.
· Having assistance in her real estate career and her surprise at her rapid success.
· RemyGraphics Ad.
07:17 - 24:02 Marketing and Mentorship
· The challenges faced during their transition.
· How Natali’s experience learning English, and her involvement in sports as an outlet.
· Her role in mentoring and guiding students.
· Transitioning into real estate.
· Overcoming cultural challenges, developing confidence, and the joy of helping others achieve the American dream.
· The differences in real estate between Syria and America and the sense of accomplishment in assisting friends and clients to own homes.
24:03 - 40:44 The Importance of Community and Mentorship
· Natali shares her belief that bad events happen in succession.
· Her persistence and faith lead to eventual successes.
· How she was able to handle multiple deals fell through and how she was able to turn it around.
· The importance of community, consistency, and leveraging social media in her career.
· Her into real estate, including mentorship and the supportive structure of her brokerage.
· The challenges of entering the industry, the value of grit, and the shifting paradigms in education and self-learning.
40:45 - 54:09 Leveraging Social Media for Business
· The role of mentorship, community engagement, and the evolving nature of the industry.
· Natali’s initial reluctance towards mentorship due to financial concerns.
· How she eventually relied on peer support and selling agent guidance.
· The impact of recent real estate changes.
· The importance of continual learning and adaptation.
· Social media as a crucial tool for targeting potential clients.
54:10 - 01:21:04 Choosing the Right Brokerage and Conclusion
· The unique aspects of working with Arab clients in the real estate industry.
· The importance of negotiation and understanding cultural differences.
· She explores strategies for negotiating home prices, maintaining confidentiality, and fostering trust with clients.
· Her approach to buyer broker agreements, stressing the significance of honesty and patience.
· Effective communication, leveraging community networks, and the support provided by their brokerage.
· The value of open houses and the benefits of being part of a supportive professional community.
Quotes:
“I have decided like I need two ways to prospect and I need to focus on them.” – Natali Zaher
“People want to see your face, not the house.” – Natali Zaher
“If you have a title, that means you're doing something right to attract people one way or another.” – Natali Zaher
To contact Natali Zaher, learn more about her business, and make her a part of your network, make sure to follow her on Instagram, Facebook, and Email.
Instagram: https://www.instagram.com/nat.the.realtor/
Facebook: https://www.facebook.com/share/CpYNP9aLbiGkLYwF/
Email: zahernatali@gmail.com
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