Emily and Brad share their wisdom from building a brokerage and how putting agents first can serve up a win for everyone involved.
Brad and Emily Lloyd are the Brokers and Owners of Team Lloyd Realty. They are Jacksonville natives and high school sweethearts with a big loving family. Emily spent 14 years in the insurance industry and owned and operated her company. At the same time, Brad is an Army veteran with a background in automotive mechanics, a licensed residential contractor, and an owner of Solid Rock Custom Homes.
It’s time to dive in and learn more about this power couple and what makes Team Lloyd Realty click.
[00:00 - 14:34] Brad and Emily Lloyd
- Brad and Emily Lloyd’s background.
- Emily talks about her experience while Brad was deployed.
- How Emily worked as a claims adjuster for family insurance before getting into real estate.
- Brad’s career journey before real estate.
[14:35 - 20:50] Making it About the Agents, Not the Brokerage
- Brad started working in real estate part-time, flipping houses.
- Learning by working for two brokerages before forming Team Lloyd.
- Focusing on the agents and making them the business, rather than the brokerage.
[20:51 - 27:18] Real Estate Agents Who Stick to Consistency Succeed
- It took six months for the Lloyd’s to "get in the groove" of real estate.
- Why consistency is so crucial for agents to succeed.
- How to genuinely cultivate relationships to help you in your real estate career.
- Be sincere and consistent in your real estate interaction when building trust and rapport.
[27:19 - 43:50] How to Stay Sharp as Real Estate Professionals
- Brad talks about the hustle he had to keep up in his early real estate days.
- The strengths Brad and Emily bring to the table as individuals.
- Keep your “sword” sharp with education.
- Team Lloyd strives to keep agents up-to-date on industry changes and education.
- Agents who stay educated are easier to trust.
- It is also important to build relationships with other agents to be successful.
[43:51 - 50:12] Building a Culture of Success
- Team Lloyd is a "boutique brokerage," focusing on education and support.
- How the company tries to foster a family-like environment.
- How Brad and Emily decide if someone is a good fit for the brokerage.
- Benefits of tracking business performance and identifying areas for improvement.
[50:13 - 59:24] Coaching Your Agents Towards Self-Realization
- How to dig out the gold in agents so they can prospect better.
- Make hiring about quality, not quantity.
- Conversations brokerages and agents should have with each other.
- The importance of having a conversation about not getting enough listings is that it can
[59:25 - 1:04:19] Marrying Prior Experiences to Your Real Estate Business
- How Brad incorporated his construction experience into his business.
- Aligning yourself with like-minded people to succeed.
- Brad's father was a contractor who started his custom home-building company in 2020.
- Brad believes that real estate and construction are closely related.
[1:04:20 - 1:11:38] How to Win in Real Estate: Show Up, Collaborate, and Network
- The pros and pitfalls of having a career where you set your own schedule.
- Brad’s thoughts around agents “showing up.”
- Interacting with other agents and collaborating is stronger than competing with them.
- Top agents are always willing to help and share.
- Surround yourself with high-level professionals.
[1:11:39 - 1:17:41] Don't Forget to Add Value
- Brokers should be okay with stepping out and asking for help.
- Not every deal is right for you, and that’s okay.
- Emily recommends setting a schedule and making time for your family.
- Coaching has helped Team Lloyd and his agents improve their business.
[1:17:54 - 1:21:43] 2-Minute Warning Questions
- How Brad and Emily enjoy the North East Florida area.
- Who you know in life can change its trajectory.
Quotes:
“Let the agent align to who they are, not to who we are. Let them promote themselves” - Emily Lloyd
"It's all about being consistent. No matter what you do, what works for you is all that matters." - Emily Lloyd
“You have to have some grit about yourself to be successful. One, you gotta want it; and two, you gotta be willing to do whatever it takes to be where you want to be.” - Brad Lloyd
"It's important to sharpen your sword. Be consistently doing something on the education piece, and to know the people you're working with.” - Emily Lloyd
"It's not an uncomfortable conversation if I'm holding you accountable for something that you know you need to do to be successful." - Brad Lloyd
"One of the greatest benefits about being in real estate is you get to make your own schedule, but it's also one of the biggest pitfalls." - Brand Lloyd
Connect with the Lloyd Team over on Facebook and Instagram. For excellence in service and for the Lloyd Team family experience, check out https://www.teamlloydrealty.com/.
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