Anna continues the series on personal branding, this week looking at how to find the story that you want to tell (or, more accurately, that you want to be told about you).
(4:00) "It's all very well to talk about how you do consulting for this, or you help people do that, or you sell these various things. But why do you do what you do? And, importantly, why should other people care?"
(7:55) "Of course you value 'integrity', 'honesty', 'good customer service' – otherwise, I would argue, you shouldn't be in business in the first place! – so try not to be generic and don't try to be "noble" for the sake of it."
(11:33) "The mistake I see people make here is that they focus on the immediate and almost superficial result that people will get from working with you. To exaggerate the point, a copywriter might say that they help clients write great copy; a virtual assistant helps people with their admin; and a personal trainer will say that they help clients with their training and fitness. So what?!"
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This is all about you, so Anna will be asking you for input, questions, feedback to help her create content that answers your needs and helps you with whatever you're working on at the moment. Get in touch with any questions or suggestions at podcast@onestepoutside.com.
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If you're ready to start to reimagine what success could look like for you, here are some of the ways in which Anna can support you:
Join the One Step Outside the 9 to 5 group programme - This is your roadmap to creating a meaningful business that will bring you more freedom, flexibility and fulfilment outside of the corporate 9 to 5. www.onestepoutside.com/work-with-me/group-programme/
Get private coaching on your business – Individual coaching is fully tailored to your specific needs and goals so you can create the programme that works best for you. www.onestepoutside.com/work-with-me/business-coaching/
Grab a copy of Leaving the Corporate 9 to 5 – After interviewing 50 people who have left the corporate 9 to 5 to forge their own path, Anna has collected their stories in a book that will inspire you with the possibilities that are out there and reassure you that you're not alone in looking for an alternative. www.leavingthecorporate9to5.com
Book a call to discuss the best fit for you – Apply for a free 30-minute consultation call where you can ask all your questions and find out how Anna can best support you, whether in your personal or your professional goals. www.onestepoutside.com/call
Up-level with The Outsiders Business Accelerator – This is is a mastermind for entrepreneurs, freelancers and small business owners who want to create a long-term sustainable brand and business. www.onestepoutside.com/accelerate
