Are you working tirelessly in your business, only to feel underpaid and overwhelmed? In this week's episode, Anna Lundberg breaks down the real reasons independent experts find themselves overworked yet under-earning - and what you can do differently. Discover actionable strategies to design a business that pays you what you deserve, protects your time, and keeps you energised.
Key takeaways:
Ditch Frankensteined Offers
Stop scattering your energy on bespoke, complicated services for every client—streamlining your offers and messaging leads to more clarity, easier marketing, and better sales.
Break the Cycle of Undercharging and Overdelivering
Learn how pricing based on fear leads to resentment and burnout, and why knowing your "integrity rate" (what you should earn) and "resentment rate" (the bare minimum) changes the game.
Prioritise Relationships Over Reach
Rather than chasing cold leads on LinkedIn or obsessing over follower counts, tap into existing clients, referrals, and close networks for immediate, reliable sales.
Map Out Effort vs Reward
Use Anna's quadrant framework to identify which offers bring in high reward with less effort—and ruthlessly cut tasks and services that drain your time without decent returns.
Refine Your Marketing—Less Is More
Only invest in the platforms and activities that actually generate clients, not just likes or noise. Every hour counts!
Ready to earn more without burning out?
The Business Accelerator is open now. It's a 12-month strategic reset for independent experts ready to simplify, grow, and build a business that actually works.
Apply now at onestepoutside.com/accelerate
