Renegade Marketers Unite

409: The Principles of Smart Brevity

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Description

"Even if great writing eludes you, brevity needn't." 

This powerful principle drives Smart Brevity, the transformative communication method pioneered by the founders of Axios. Join co-author Roy Schwartz, a true brevity mastermind, reveals how to ditch corporate waffle and get to the point.

Discover strategies to distill complex ideas into impactful bites across the organization, like: 

  • Visualizing your audience (literally)
  • The magic formula of "What's New" and "Why It Matters" 
  • Mastering information hierarchy
  • Crafting compelling internal updates
  • Transforming your team into concise communicators

Learn why 200,000+ pros swear by Smart Brevity. Your audience (and inbox) will thank you.  

For full show notes and transcripts, visit https://renegademarketing.com/podcasts/

To learn more about CMO Huddles, visit https://cmohuddles.com/