I wanted to dedicate an episode to highlight my first year in business with Doggylicious and summarise what I have learnt as well as provide some stats as a lot of you guys have followed this journey since day one.
To start things off, here are some Doggylicious headline stats from year 1 in business:
- $75K in annual sales.
- 13,000+ units have been packed by hand.
- 104,000+ cookies visually inspected before being pack and consumed by dogs.
- 450+ hours on my feet have been spent packing cookies.
- We had several Key Loyal Partners that believed in Doggylicious this year (Eastern Distributors, Health Magic, Pet Circle, Catch, Go Vita, Coles Local, OTR).
- Over 100+ 4 or 5 Star Reviews on com.au.
- 2 Additional products launched, Yoghurt Drops and Carob Drops.
- Over $30k of sales from LinkedIn networking.
- 2,202km driven to drop of stock.
- 1 neighbour trying to close down my business.
- Zero times I wanted to give up.
