Description

In this episode of Retail Sound Bites, Rachel Dalton and Anna Estlund, VP of strategy, insights, and analytics at Pernod Ricard, discuss five critical steps to turn insights into real-time activation for commercial teams. They also discuss the blurring boundaries between alcohol and non-alcohol categories, the rise of modern health and moderation trends, premiumization despite economic headwinds, and more.

Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast.

Contact Barry: Email | LinkedIn

Contact Rachel: Email | LinkedIn

https://kriq.kantarretailiq.com/en/p-iq/insights/blogs/top-10-lessons-from-the-create-2025-restaurant-show

The 2025 Retail Intelligence Report | Progressive Grocer

https://www.grocerydive.com/news/amazon-whole-foods-store-within-store-automated-micro-fulfillment/804749/

https://www.businessinsider.com/tiktok-shop-exec-ai-is-powerful-tool-for-ecommerce-fraud-2025-11

https://www.modernretail.co/technology/walmart-adds-ai-generated-audio-summaries-to-select-product-pages/