Description

The Power of Gratitude

What if the key to massive business success wasn’t about selling harder — but about serving deeper?

In this electrifying episode of the Richer Soul podcast, we sit down with Don Williams, a serial entrepreneur, 8-time author, and the voice behind “The Proven Entrepreneur Show.” Don takes us beyond business blueprints and shares the soulful philosophy that’s powered his multi-decade journey working with half of the Fortune 500.

Raised with baling wire fixes and $5 junkyard fridges, Don grew up with strong Midwestern values and a reverence for saving, service, and self-reliance. But this isn’t a story about frugality — it’s about learning how to help others help others, and building scalable business success through intention, emotional intelligence, and micro-learning.

Key Takeaways: 

1. Micro-Learning is the Future of Growth. Don explains how bite-sized learning — done the right way — can teach even complex sales and leadership skills in record time.
2. Sales is a Transfer of Enthusiasm. With a deep background in customer experience, Don reframes sales as something positive: "Enthusiasm sells."
3. Put People First: The Y.O.U & M.E. Values. Don’s values are deceptively simple — “You and Me.” It’s about putting others first, offering outstanding effort, and staying mission-focused.
4. Helping Others Help Others is the Ultimate Fulfillment. Don’s personal mission — and his challenge to listeners — is to create a ripple effect by empowering others to uplift those around them.

Money Learning: Frugality With Purpose

Don’s childhood shaped his relationship with money profoundly. Raised in a family that fixed everything before replacing anything, he inherited values of delayed gratification and practical spending. His grandfather — a slumlord by today's terms — was rich in assets but lived modestly, tracking rental income on brown grocery bags to avoid buying notebooks.

This episode reveals how frugal beginnings can fuel entrepreneurial fire — especially when combined with the desire to give and serve.

About Don Williams:

Don Williams is a business growth strategist, 8x author, and podcast host with a passion for helping others, help others. Over the past 30 years, he has worked with hundreds of Fortune 500 companies, advising them on sales, customer service, and marketing strategies that deliver measurable results. He’s also the founder of The Microlearning Academy and The Proven Entrepreneur Show.

When not building businesses or writing books, Don lives outside Fort Worth, TX with his wife Leta (a.k.a. “the redhead”), their children, and grandchildren.

Key Discussion Points: 

1. Don’s “perfect” childhood and his frugal, values-driven upbringing.
2. The origin of “You & Me” as a personal and business philosophy.
3. Lessons from a grandfather who tracked rent payments on grocery bags.
4. The power of micro-learning to transform employee performance.
5. How to build emotional connection into the sales process.
6. The real secret to scaling a service-based business.

Conclusion: 

1. Stop selling, start serving — treat every sales call as a mission to help.
2. Simplify your values — consider Don’s Y.O.U. & M.E. model in your business or personal life.
3. Invest in micro-learning — break down your skill-building into short, intentional lessons.
4. Ask this question daily: “How can I help someone else help someone else?”

Links:

Websites:

https://donwilliamsglobal.com

https://provenentrepreneurshow.com

https://themicrolearningacademy.com

Social Media:

https://www.facebook.com/profile.php?id=100015725708842

https://www.linkedin.com/in/don-williams-a63375a

https://www.instagram.com/don_williams_global/

https://www.tiktok.com/@donwilliamsglobal

https://www.youtube.com/@Don-Williams-Global

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let’s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let’s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It’s about personal freedom!