Description

Ego Death, Business Rebirth

When Success Isn’t Enough: Vince Covino on Killing the Ego and Leading with Heart

What if the very beliefs that drove your success are the same ones keeping you from peace?

Many high achievers wake up one day with money in the bank but an emptiness in their soul. They followed the rules—worked harder, earned more, and climbed the ladder—only to find that fulfillment doesn’t live at the top.

Vince Covino knows that battle intimately. His story is a blueprint for what happens when you dismantle everything—ego, dogma, and old programming—to build a life rooted in alignment, love, and purpose.

Vince went from chasing “false profits” to living as a heart-centered leader. His transformation didn’t come from another business tactic or financial win—it came from questioning every belief he inherited, shedding ego, and investing in his own inner world. Today, Vince teaches entrepreneurs that the greatest ceiling in business is not operational—it's personal. Break through the ego, and the business (and life) follows.

Pillar-Aligned Takeaways: 

1. [Purpose] Challenge Your Programming: Most of what we believe about success, money, and identity was installed before age 8. Vince urges us to confront those scripts—because until you question them, they run the show.
2. [Faith/Inner World] The Power of Ego Death: Your ego guards the doorway to growth. Vince’s story shows how humiliation, criticism, and deep inner work can become the very tools that dismantle ego and create lasting peace.
3. [Relationships] Truth with Love (The Lotus Sword): Business breakthroughs follow personal ones. Vince shares how learning to deliver truth with compassion strengthens trust, deepens leadership, and transforms culture.
4. [Wealth] Omni-Win Capitalism: Putting people first—employees, customers, and community—creates sustainable profit. As Vince explains, heart-centered leadership is not anti-profit. It’s the ultimate profit strategy.

Money Learning:

Vince’s biggest money revelation? Profit is not proof of alignment. He once believed wealth was a sign of God’s favor. Now, he sees it as a tool—a byproduct of serving people and living authentically. When you prioritize purpose and relationships, profit follows naturally.

Guest Bio:

Vince Covino leads by example, where business mastery meets heart-centered, transformational leadership. As the visionary CEO of WarriorSage, he helps entrepreneurs scale while staying aligned with their values. Vince has scaled multiple companies to eight figures, raised over $50 million in capital, and guided countless founders toward integrating purpose, leadership, and legacy.

Links:

Website: www.warriorsage.com

YouTube: https://www.youtube.com/@VinceCovino

LinkedIn:  https://www.linkedin.com/in/vince-covino-55ba0025/

Key Discussion Points:

1. Escaping the prison of dogma and discovering inner truth.
2. How plant medicine and mentorship accelerated Vince’s transformation.
3. The relationship between ego death and true leadership.
4. Why investing in your inner world pays the highest returns.
5. The future of business: heart-centered leadership and AI.
6. How shifting from shareholder value to stakeholder value unlocks profit and impact.
7. Why deep relationships and community are the ultimate success metrics.

If Vince’s story challenged the way you see success, share this episode with a leader or entrepreneur in your world who needs to hear it. The shift from ego-driven to heart-centered leadership isn’t just personal—it’s how we change the culture of business itself.

#RicherSoul #HeartCenteredLeadership #EgoDeath #EntrepreneurMindset #InnerWealth #PurposeOverProfit #AlignedLiving #SoulShift

Watch the full episode on YouTube: https://www.youtube.com/@richersoul

Richer Soul Life Beyond Money. You got rich, now what? Let’s talk about your journey to more a purposeful, intentional, amazing life. Where are you going to go and how are you going to get there? Let’s figure that out together. At the core is the financial well-being to be able to do what you want, when you want, how you want. It’s about personal freedom!