Understanding the science of influence is critical to so many areas of our life. We all depend on our ability to get others to say yes to our requests. The more you understand the science behind influence the more effective you will become and the less you will be taken advantage of by those who understand influence. Robert Cialdini https://www.amazon.com/s?k=influence+robert+cialdini&crid=XFOYPCJNH2ZM&sprefix=influe%2Caps%2C168&ref=nb_sb_ss_i_1_6
The book Influencer, https://www.amazon.com/s?k=influencer+the+new+science+of+leading+change%2C+second+edition&crid=573BJC4ERC84&sprefix=influencer%2Caps%2C174&ref=nb_sb_ss_i_4_10
