Today, we're challenging you to conduct a Professional Presence Audit—a critical look at how you appear across the digital landscape to ensure your professional image remains consistent, current, and compelling. This is Part 2 of our Digital Brand Checkup series on Rooted in Revenue. Our last episode covered the essentials of managing your digital real estate—from domains to infrastructure.
Essential action items from this episode:
- Google Audit:
- Search yourself/company in an incognito window
- Review up to page 8 of the search results
- Document outdated or incorrect listings
- Look for unauthorized or outdated profiles
- NAP (Name, Address, Phone) Consistency:
- Ensure the company name format is identical across all platforms
- Standardize address formatting (abbreviations, punctuation)
- Use consistent phone number format (preferably with hyphens)
- Document the exact format to be used by all team members
- Professional Profile Management:
- Review all directory listings (industry, membership groups, associations)
- Update bios across all platforms
- Verify current memberships and certifications
- Remove or update outdated affiliations
- Create platform-specific bios for different purposes
- Website and Landing Pages:
- Create specific landing pages for different audiences/purposes
- Ensure all domain redirects lead to valuable content
- Update professional credentials and certifications
- Review and refresh all bio pages
- Call-to-Action Consistency:
- Define 1-2 primary destinations for all profile links
- Maintain consistent messaging across platforms
- Ensure all CTAs lead to current, working pages
- Document preferred CTAs in your asset depot
- Bio Management:
- Create a master bio document with variations
- Include links to where each bio appears
- Update bios to reflect current focus and achievements
- Have others review bios for clarity and impact
- Consider professional help for bio writing/updating
- Documentation:
- Create an "Asset Depot" to store all digital presence information
- Document all profile locations and login credentials
- Please keep track of all bio variations and their purposes
- Set up regular review schedules (quarterly/annual)
- Regular Maintenance:
- Schedule annual comprehensive audits
- Set quarterly review reminders
- Update profiles when significant changes occur
- Regularly test all links and redirects
Remember to resist the urge to use AI for writing bios. While it can help with organization and redundancy checking, your authentic voice and personality should shine through in your professional profiles.
