Gwen Hurt is the founder of Shoe Crazy Wine. Prior to launching Shoe Crazy Wine, Gwen was an executive for a Fortune 300 Tech Company based in Asia. In 2013 hardship struck. Gwen was downsized by the company in which she had spent 15 plus years and two days later was in a car accident. During physical therapy and rehabilitation, Gwen made the decision to not succumb to her circumstances. It was then, with her daughter Brittny she made the decision to go into the wine business. When a name was needed for her wines, Brittny had the idea to name it something Gwen loved which was shoes. And in 2014, her two passions melded to become The Shoe Crazy Wine Company.
And when Gwen was unable to get a distributor for her wines, she made Shoe Crazy a wine distribution company. She used her sales and marketing skills to build relationships with retailers. For every no, she was determined to get a yes eventually. All her work and dedication have led to Shoe Crazy Wine now being available in VA, NC, PA, MD, SC, FL, GA, TN, AL, and MS with more states to come. She has built relationships with several retailers including Sams Club, Food Lion, Target, Kroger, Total Wine & More, Walmart, Army Exchange, The Coast Guard, Navy Exchanges, and many wine shops, liquor stores, and restaurants in the Southeast.
In 2021, after surviving the COVID-19 pandemic shut down, Gwen realized that she could continue to grow her company by pivoting to spirits. She added six spirits: whiskey, vodka, and moonshine in 2022, officially changing the name to Shoe Crazy Wine and Spirits.
And she has even taken Shoe Crazy to the next level by partnering with NASCAR/ARCA to have Shoe Crazys name and logo added to a race car, making them one of very few Black-owned wine and spirits companies in the NASCAR/ARCA world.
Perseverance, tenacity, faith, and family are paramount. Gwen believes in these core values.
https://www.shoecrazywine.com/
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