In this edition of Kim on a Whim, Kim St. Onge dives into the nationwide 40-day boycott of Target, which has drawn over 110,000 participants, mainly from black churches, in response to the company’s rollback of Diversity, Equity, and Inclusion (DEI) initiatives. The conversation also explores broader corporate trends in DEI, the controversy over Target’s transgender swimwear, and the effectiveness of consumer activism. Are companies making changes based on principle or public pressure?