Description

“Don’t be afraid to ask for it” - Danita Johnson, President and COO of the Los Angeles Sparks

A meteoric rise over 14 years in basketball to the office of president and COO of a major market professional organization, Danita offers a valuable, front-office perspective on a wide variety of pertinent topics in sports: the USWNT's fight for Equal Pay, the new WNBA CBA, the Sparks as a ‘multi-dimensional company', how revenue streams differ from her experience in an NBA front office to a WNBA front office, ways to increase the visibility of the game, and ways to increase star player marketability.

We'll also tackle:

• The Kobe Bryant Effect on women’s professional sports; is there an LA Sparks tribute in the works? 
• The impact of COVID-19 on the WNBA’s upcoming season: could the WNBA as a league, economically, sustain stretches of games without fannies in the seats?
• The absence of merchandise in sporting goods stores, especially those who take an active, PR-style role in the WNBA championship series.
• Kristi Toliver and Becky Hammon ‘infiltrating’ the NBA’s coaching ranks. What about Hammon being skipped over for the likes of Tim Duncan on Gregg Popovich's staff?

Featuring listener questions from:

Genna in Miami asks about Kobe's impact and which NBA player will take the reigns  in carrying out his goal to promote the women's game