You keep moving the goalposts. More money, bigger titles, better metrics. You think success is evolving. It's not. Success doesn't evolve—your ability to admit what you actually wanted all along does. You chase new definitions of winning to avoid what you really want. You'll learn why changing goals is often a coping mechanism, how to distinguish evolution from avoidance, and the question that reveals your real definition. The goals you keep changing point directly to the one you're afraid to name.