Description

This week on Amtower Off Center, host Mark Amtower is joined by GovCon marketing expert Lisa Sherwin Wulf of LSW Marketing, who returns for a lively discussion on branding in GovCon.

Topics discussed include:

• Do small contractors understand the power of branding and how to implement it
• Key elements of a brand plan
• Tag lines and logos
• How does a company determine the need for a "rebrand"

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