Description

Martin Reeves of the BCG Henderson Institute returns to Amtower Off Center to discuss his latest book. "Like: The Button That Changed the World".

Topics include: 

• The evolution of the Like button
• What the creation and adoption of the button reveals about technical innovation
• Why the button is addictive
• The rise of the "Like" economy
• How Like transformed advertising and marketing
• Like-facilitated influencer marketing

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