Episode #053 - Do you want your brand to stand out on Walmart Connect but aren’t sure where to start? Join Justin Nuckols and Gabriel Cáceros as they talk about Walmart's ad platform and how it stacks up against Amazon. From unique homepage placements to new reporting insights, they dive into strategies that can help sellers make the most of Walmart's growing e-commerce space.
Some of the Tips Mentioned:
- Utilizing Homepage Placements: Sellers can take advantage of Walmart’s unique auto-campaign feature, which places products directly on Walmart's homepage, offering prime visibility at no extra cost.
- Leveraging Detailed Reporting Capabilities: Walmart’s platform offers specific insights, such as search term impression share, allowing sellers to optimize their bids and placements based on how much exposure they are getting for targeted keywords.
- Customizing Ad Placements: Walmart allows for greater control over ad placements, letting sellers turn off placements that aren’t performing well while focusing their budget on those that convert better.
- Aligning Multiple Ad Types: Sellers are encouraged to align Sponsored Products, Brands, and video) to ensure a comprehensive presence on relevant search terms, increasing visibility and conversion rates.
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