Description

DJ Skee joins us this week to talk about  the evolution of marketing through product placement and the power of nostalgia in collecting.

DJ Skee is a multifaceted entrepreneur known for breaking artists like Kendrick Lamar, Lady Gaga, Lorde and pioneering marketing strategies in music and tech. As the founder of The Realist, he's revolutionizing the sports memorabilia industry through blockchain authentication and innovative collecting experiences. In this episode, Skee shares his journey from teenage hustler to cultural innovator, offering insights on everything from early influencer marketing to the future of digital collecting.

Links mentioned from the podcast: 

• DJ Skee’s Twitter
• The Realist Website

Watch this episode on video:

• YouTube
• CoinDesk

Follow us on Twitter: 

• Sam Ewen, Avery Akkineni, CoinDesk, Vayner3

From our sponsor: 

• In Chinese, belief means trust. For 10 years, Consensus has united those who believe in building a new internet where everyone has value. Join us at Consensus Hong Kong February 18 - 20, 2025 where belief becomes real. Connect with global leaders, innovators, and investors shaping the future of Web3, and experience the power of collaboration at the industry's most influential event. Register now: https://go.coindesk.com/3BeigBq

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.