Motocross filmmaker and Vurb Moto co-founder Wes Williams joins the Gypsy Tales Podcast for a nearly 3-hour conversation about building some of the most iconic videos the sport has ever seen. From the James Stewart helicopter shoot that became the most-watched motocross video in history, to launching Vurb Moto alongside Brent Stallo and Andrew Campo — Wes has shaped how an entire generation of moto fans experience the sport.
In this chapter, Wes opens up about investing every dollar he had into a film he thought would make him a million, the Red Bull projects that changed his career trajectory, filming Ryan Dungey's Homegrown and Justin Barcia's Platinum, the 2010 Motocross of Nations weekend that changed his life, and what he's building now with the Prospect App and Draft Day — a sponsorship platform connecting brands directly to amateur riders based on real data and real metrics for the first time.
In this episode Wes breaks down the James Stewart helicopter shoot, growing up outside of motocross, his Loretta Lynn's run, how Vurb Moto started as an online magazine people laughed at, the Art of Flight's influence on moto filmmaking, filming Malcolm Stewart's Dream Ride, Cole Seely at Zaca Station, Red Bull Imagination, MX Sports Center in 2005, and why he believes the Prospect App will change amateur motocross forever.
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🔥 CHAPTERS:
00:00:00 Intro
00:02:18 Welcome Wes Williams to Gypsy Tales
00:03:07 Wes's Most Impactful Shoot
00:06:40 The James Stewart Helicopter Shoot
00:17:17 Wes Williams's Loretta Lynn's Run
00:31:00 Building the Prospect App
00:43:30 Prospect App Features — Draft Day
00:50:09 The Investment Behind Filming
01:06:04 How Gypsy Tales Ended Up in America
01:17:55 The Art of Flight — Red Bull Movie
01:19:53 Supercross Media Has Changed
01:31:11 Complacency Gets You Beat
01:37:25 UFC Media Experience vs Supercross
01:47:56 Jase's Brand SOTA Fuel
01:49:59 This Will Change Amateur Motocross Forever
01:55:40 Shoutout Reegan Heighton
02:02:27 Gypsy Juice SOTA Fuel Taste Test
02:08:53 Filming Dream Ride Ft. Malcolm Stewart
02:15:39 Filming Vurb Platinum Ft. Justin Barcia
02:20:19 Cole Seely — Zaca Station
02:26:33 Wes Changed Moto Content Forever
02:29:13 Filming Homegrown Ft. Ryan Dungey
02:32:49 How Gypsy Tales Began
02:37:10 Behind the Scenes of Homegrown — Red Bull
02:42:45 The Impact of Justin Barcia Platinum
02:44:04 Vurb Moto EPIC
02:48:46 Filming Red Bull Imagination
02:51:56 MX Sports Center 2005
02:55:24 Closing
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