Nell Luo is CEO of Folia Health, harnessing the power of patient and caregiver experiences to enable individuals to live their healthiest lives. In this episode, Nell talks about how her mother’s dedicated note-taking inspired the idea for her company, how her unique business model necessitates radical transparency with her customers, how seemingly inconsequential observations can result in groundbreaking medical discoveries, and how, by capturing that as of now untapped information, Folia has the potential to transform the entire universe of health data.