Managing Partner Mike Edelhart talks with Jamie McCroskery, CEO of Bluebird, helping brands produce climate-friendly products and authentic sustainability stories about them.
In this episode, Jamie shares how living on a glacier in New Zealand for 15 days inspired him to abandon his career at a big tech corporation, explains how improving sustainability practices directly corresponds to increasing a brand’s profitability, and describes Bluebird’s long-term vision of working across all consumer verticals, enabling thriving markets for low carbon product innovation.
