In episode 9, a panel of experts from Saïd Business School explore how businesses earn trust in a climate of confusion, uncertainty and misinformation.
What responsibilities do old and new media organisations have to address the problems of ‘junk news’ spreading rapidly?
Featuring:
Rachel Botsman (@rachelbotsman), Trust Fellow, Saïd Business School, and
author of Who Can You Trust?
Dr Alex Connock (@DrAlexConnock), Fellow in Management Practice
(Marketing), Saïd Business School
Professor Philip Howard (@pnhoward), Director of the Oxford Internet
Institute
Professor Andrew Stephen (@AndrewTStephen), L'Oréal Professor of
Marketing and Associate Dean of Research at Saïd Business School
https://www.sbs.ox.ac.uk/
For more Business Insights head to Oxford Answers
Credits:
Producer/editor – Eve Streeter for Stabl
