Dr. Mara Einstein is an internationally recognized expert on deceptive marketing tactics who I had the pleasure of meeting at the MLM Conference. After working for a decade in corporate marketing for some of the biggest names in the business (MTV, NBC, Miller Beer), she left for academia, motivated by a desire to pull back the curtain on consumerism’s dark side with the goal to persuade companies to do better and give people tools to increase their power in the marketplace.
She is the author of eight books, including the forthcoming Hoodwinked: How Marketers Use the Same Tactics as Cults (Prometheus Books, 2025).
Show Notes
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(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work
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Music : Abstract World by Alexi Action
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