Welcome to SMS Marketing Week on the MarTech podcast. This week, we're going to talk about the strategies, tactics and tools you need to implement a successful SMS marketing strategy. With us today is Brian Long, Co-Founder and CEO of Attentive which is a personalized text messaging platform for innovative brands and organizations that can quickly become a top three revenue channel. using real time behavioral data, attentive automatically sends engaging text messages to each subscriber at every step of the customer lifecycle. For today, Brian and I discuss the importance of SMS personalization. Show Notes
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