Jessica Rhodes is the founder of Interview Connections and joins me to discuss the evolution of the podcast guest industry. The first time I heard about this side of the podcast business in 2016, I didn't even think it was a thing. Jessica emphasizes the importance of being a podcast guest for business owners to reach new audiences and explains the benefits of niche podcasts over large, broad ones. If you are unsure if you should start your own podcast, being a guest is a great way to start getting used to the podcast process. She also highlights the significance of a strong online presence and the need for proper promotion of podcast episodes. We also touched on the good and the bad of AI, and shared insights on leveraging AI for podcast booking.
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