Tom previews of The Podcast Atlas, a new study mapping how audiences now move across audio, video, clips, social, and newsletters.
He argues podcasting is now a territory creators live in, not a single thing they make. Using listeners under 35, he shows why reaching them means going vertical with native clips and organic creators, not the old trailer-and-swap launch kit, ahead of the full Atlas premiere in a webinar July 1 at 2pm Eastern.
