Today in the business of podcasting:
- Sounds Profitable's Tom Webster pushes back on the idea podcasting has "finally" caught AM/FM radio in spoken-word listening share, arguing the milestone already passed. Share of Ear's audio-focused methodology leaves out the many hours of spoke-word consumed as podcasts people primarily watch.
- Frequency and Flightpath announce a partnership integrating Flightpath's predictive inventory planning into Frequency's Premium Publisher Network, aiming to replace reactive ad selling with a scalable, multi-network monetization model.
- Radiodays North America announces its 2026 speaker lineup ahead of its May 5–6 Toronto event, featuring CRTC Broadcasting VP Scott Shortliffe, Radiolab producer Simon Adler, and Tom Webster.
- Audible reveals its first major podcast slate since absorbing Wondery, bringing new seasons of Dr. Death and Over My Dead Body, a new investigative series called OnlyFantasy, and the migration of former Wondery titles like Dying for Sex and Hysterical to the platform.
To find links to these, and every article covered in today's episode, click here. You can also subscribe to The Download's newsletter to receive the full issue straight to your email inbox every day.
