What does it mean for brands to participate in culture? In this episode, Rei sits down with Oli Walsh, the visionary CEO of Invisible Dynamics, to discuss cultural relevance in branding, and take us behind the scenes of the electrifying Gap campaign that became a global sensation. In defining cultural relevance, Rei and Oli discuss how brands can authentically integrate into the cultural fabric without becoming mere spectators. Discover how the campaign “Better in Denim,” starring the global girl group KATSEYE, catapulted Gap back into the cultural spotlight, generating over 400 million views.
Invisible Dynamics helps the world's most ambitious Brands accelerate growth through harnessing creativity, culture, and commerce to drive revenue and relevance. Changing times require a new kind of support, and their programs, products, and platforms uniquely deliver the tools needed for impactful brand transformation.
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