Welcome to the grand, glittering marketplace of the better you. A multi-trillion-dollar global industry built on one simple, renewable resource: your own crushing inadequacy. We’re not just talking about the faint desire to be a little better; we’re talking about a fully militarized campaign against your own personality flaws, armed with productivity apps that shame you for sleeping, mindfulness gurus who sell you serenity for $19.99 a month, and enough life-hacking content to make you feel guilty for not optimizing your chewing technique. This is the Self-Improvement Industrial Complex, and it’s a machine that runs on the fuel of our perpetual dissatisfaction.
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