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You ever notice how doom is the only racket where you can be wrong every single time and still get paid? Forget hedge fund managers, forget weathermen — doomsday prophets are the undisputed champs of failure. They’re like if your GPS told you, “Turn left into the lake,” you did it, and instead of drowning, you ended up at Whole Foods. And then tipped the GPS for “excellent service.”

I went to military school, and the saying there was: “Life is short, then you die.” Brutally honest. Meanwhile, the doom industry repackages death as a subscription plan. They say: “Yes, life is short… but if you buy my book, my seeds, and this tactical spork, you can stretch it out.”

And people eat it up. Literally. The “prepper economy” in America? Worth over eleven billion dollars. Eleven billion! That’s not fringe — that’s Girl Scout cookie money. Except instead of Thin Mints, you’re buying dehydrated beef stroganoff that tastes like drywall.

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