We go through the ins and outs of cookbooks with Clarkson Potter’s Editorial Director Raquel Pelzel and acclaimed cookbook author Adeena Sussman. We start off discussing the beast of a cookbook proposal that happens before you even get a book deal. From there, we break down what goes into a book start to finish, from how many times a recipe is tested to how you think about promotion. Having both written solo books and co-authoring others, Adeena chats working on Chrissy Tieghan's cookbooks and Raquel covers what it was like making a cannabis cookbook with Bob Marley's daughter.
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