Mark Shekter is a master at creating hits. With a rich background as a Hollywood writer-producer-composer, having worked with Steve Martin, Jim Carrey, Elton John, and many others, Mark has pioneered an entirely new system of creative thinking – Think8. This same easy-to-learn system empowers business leaders to reshape their corporate cultures for unlimited innovation and growth.
Mentioned on the Show
Timestamps
(00:00:00) – Mark Shekter sits down with O’Brien McMahon on People Business, the podcast for HR professionals.
(00:02:44) – What is Mark's definition of "creativity"?
(00:05:34) – What's the value of creativity in the workplace (for skeptics)?
(00:08:26) – How did the Think8 method come together and start falling into place?
(00:12:28) – Walk us through the eight steps of the Think8 process at a high level
(00:17:10) – Purpose: How to make this broad topic more accessible.
(00:24:09) – How does Mark's own purpose tie together his varied career?
(00:33:53) – Ego check: how do we balance wanting acknowledgement with capacity?
(00:40:31) – How can purpose be turned into a message to share with the world?
(00:47:14) – Tone: how to find the right tone when building a business or personal brand?
(00:56:23) – Character: what role does character play when building a business or personal brand?
