What does it take to keep believing in something when building it stretches you financially, professionally, and personally for thirteen years?
On EP 502 of Leave Your Mark, I reconnect with Brad Thorpe, the man behind ISOFIT, to explore the persistence, relationships, and hard lessons behind his business. Brad shares how word of mouth helped take his equipment into 54 countries, and how a connection with Cleveland Cavaliers strength coach Derek Millender helped open doors in elite sport.
We discuss his passion for isometric training, the personal health experiences that sparked his curiosity, and how his approach has evolved. Brad also speaks candidly about manufacturing setbacks, rising costs, years of financial strain, and a visit to China that challenged his assumptions about producing equipment overseas.
Some of the most meaningful moments, though, have little to do with equipment. A stranger’s generosity during a difficult time for his family left a lasting impression on Brad and continues to influence his desire to help others. That spirit runs through his plans to support young athletes and his broader ambitions in healthcare.
A conversation about conviction, the willingness to reconsider what you believe, and the people who help you keep going long before the results are visible.
Enjoy
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