This real case study shows how a small-staff association moved from intuitive guessing to intentional, member-first communications. On Association Rockstars, Julia Miller, Director of Communications at the Minnesota Credit Union Network (MnCUN), shares the stages her team used to simplify work, scale back low-ROI channels, and raise engagement. Amy Hager adds a brief perspective from a communications audit—using data and buying patterns to guide strategy, email cadence, and event promotion timing.
You’ll hear what changed, what was scaled back, and what worked: a quick Monday briefing email, a deeper monthly story touch, lighter event promo aligned to member buying habits, and simple tracking of member mentions. Leave with a clearer lens, better questions for leadership, and ideas you can try within your current capacity.
Speakers
Julia Miller — Director of Communications, Minnesota Credit Union Network (MnCUN)
Amy Hager — Association Rockstars co-founder; strategist offering a short audit-driven perspective
Join the community
Get invites to future sessions at associationrockstars.com
Host and Founder: Lowell Aplebaum - CEO & Strategy Catalyst at Vista Cova
Producer and Operations: Amy Hager - Strategy Advisor at Vista Cova
Video and Audio Editing: Savannah Bragg
Music: Slow Burn by Kevin MacLeod
Link: https://incompetech.filmmusic.io/song...
License: http://creativecommons.org/licenses/b...
