Big Rich sits down with UTV media pioneer and racer Jon Crowley Jr. to trace his unlikely path from water-ski kid and UCSB computer science grad to one of the most influential voices in the UTV world. Jon shares how a first ride at Sand Mountain hooked him on off-roading, the evolution from ATVs to sand cars to early Yamaha Rhinos and Polaris RZRs, and building DuneGuide and UTVGuide into trusted resources just as social media transformed the industry.
Jon’s career blends tech, storytelling, racing, and exploration—proof that passion and persistence can turn weekend rides into a lifelong off-road lifestyle.
