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Creativity through the lens of the founder of Intrinsic Leaders

"Creativity: It's mostly paying attention."

Duncan Brand is a leadership and organizational effectiveness advisor, founder of Intrinsic Leader, and author of Mind the Gap. Having worked with nearly 100 organizations across healthcare, technology, finance, and the public sector, he helps leaders build stronger cultures, improve team effectiveness, and navigate change in rapidly evolving workplaces. Drawing from experiences during the financial crisis at the Federal Reserve and in healthcare during COVID, Duncan focuses on helping organizations move beyond outdated leadership models and create people-first systems that balance performance, adaptability, and human connection in the future of work.

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Before you go: take our 5-question Creativity Archetype Quiz at https://sustainingcreativity.fillout.com/creativityarchetypequiz. It takes under a minute and reveals your dominant creative style, your superpowers, and the #1 bottleneck holding you back.

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