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I don’t care about leaving money on the table. 

I don’t care about “maximising” my revenue” or getting the “most” out of every day. 

Here’s what I do care about: 

Spend Tuesday mornings at a 10am Pilates class. Stuffing around making labels for my new spice racks just because. Googling cool new hair-dos for my little girl. Sitting on the floor with her at 2pm on a Friday, playing hairdressers.

I care about travel. I care so much about travel. I care about renting a month-long Airbnb in Norway just because. And getting a van, and traveling around the English countryside stopping at every cute pub along the way. I care about driving down the California coast. Showing my kids Hearst Castle. Visiting Old Town Ibiza, and sipping Sangria at 10pm on a hot August evening. 

I care about feeling free – really, truly free. Waking up on a Monday and relishing the week ahead. Spending the morning sitting in a cafe, writing for three hours over two half-strength cappuccinos. And never again sitting in  an air-conditioned cubicle with no natural sunlight, taking orders from a girl called Samantha and waiting for Friday. 

I care about life. 

And living it, unconventionally and messily.

And having fun. 

And being the poster girl for living free. 

And above all? 

After building a $2.5m business to the ground in the name of wild alignment, NOT sacrificing all of thatat the altar of some arbitrary revenue goal that won’t even give me more of what I want. 

That’s why I have the business I (now) do. 

And the values I (now) have. 

And it’s why I’m now so passionate about sharing with others my ethos for building a simple, highly profitable one-person + a tiny team style business to the Lifestyle Business Sweet Spot ®

In this week's podcast, I'll be sharing with you the Seven Commandments of Building a Business to the Lifestyle Business Sweet Spot.

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