Truthbomb: The ONE metric just about every single person underestimates is the amount of traffic they are able to deploy for their online course or group offer launch.
[Read the full blog post here].
They put BIG effort into a launch, and maybe secure a handful of sales.
On “paper”, it performed great and achieved all of the benchmarks for success.
But still, THEY consider it a flop.
The culprit?
They simply didn’t drive the volume of traffic required to achieve their sales goals.
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