Most producers think they lose on price. Greg's story proves otherwise. He kept an account where both competitors beat him by $15,000 and $20,000 — and they never knew why. In this episode, Randy Schwantz delivers the complete six-step Flight Plan, from red-hot introductions to cross-selling and wedge-proofing. Incumbents in commercial lines hold a 92% retention rate. Not because they are better. Because they get the last look. This is how you break it.
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